Jumat, 30 Mei 2014

[T462.Ebook] PDF Ebook Marketing Strategy for Creative and Cultural Industries (Mastering Management in the Creative and Cultural Industries), by Bonita M. Kolb

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Marketing Strategy for Creative and Cultural Industries (Mastering Management in the Creative and Cultural Industries), by Bonita M. Kolb

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

  • Sales Rank: #4375515 in Books
  • Published on: 2016-02-12
  • Released on: 2016-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .59" w x 6.14" l, .0 pounds
  • Binding: Paperback
  • 260 pages

Review

'Dr. Kolb has lead the development of educational tools to support the cultural and creative industries. This book is essential reading for the classroom, as well as for incubators and entrepreneurs. It puts marketing strategy at the center stage of any successful venture in the CCI and provides a precise roadmap to achieve it.' - Javier Hernández-Acosta, Professor, Universidad del Sagrado Corazón and Consultant for cultural and creative industries, Puerto Rico.

'Up to date, excellent and timely, this text uniquely addresses the development of marketing plans for companies from within the creative and cultural sector. The book is full of teaching aids with a structure to encourage integrated practice and theoretical learning. I strongly recommend this book for all students in the field of creative business.' - Paul M.W. Hackett, Faculty, Emerson College, USA and Academic Visitor, Oxford University, UK

'The field of arts marketing is a hugely important area for constructing knowledge about the arts. With this practical guide to understanding the application of marketing in the arts, Bonita Kolb makes a significant contribution to this field.' -  Peter Zackariasson, Associate Professor, University of Gothenburg, Sweden

About the Author

Bonita M. Kolb is Associate Professor of Business Administration at Lycoming College, USA

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Selasa, 27 Mei 2014

[Z165.Ebook] Fee Download World History in Documents: A Comparative ReaderFrom NYU Press

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World History in Documents: A Comparative ReaderFrom NYU Press

While world history materials date back to prehistoric times, the field itself is relatively young. Indeed, when the first edition of Peter Stearns’s best-selling World History in Documents was published in 1998, world history was poised for explosive growth, with the College Board approving the AP world history curriculum in 2000, and the exam shortly thereafter. At the university level, survey world history courses are increasingly required for history majors, and graduate programs in world history are multiplying in the U.S. and overseas.

World events have changed as rapidly as the field of world history itself, making the long-awaited second edition of World History in Documents especially timely. In addition to including a new preface, focusing on current trends in the field, Stearns has updated forty percent of the textbook, paying particular attention to global processes throughout history. The book also covers key events that have altered world history since the publication of the first edition, including terrorism, global consumerism, and environmental issues.

  • Sales Rank: #183136 in Books
  • Published on: 2008-04-15
  • Released on: 2008-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.08" w x 7.00" l, 1.95 pounds
  • Binding: Paperback
  • 640 pages

Review

"The volume effectively challenges accepted notions of "race" and "racial equality" and considers the long-term effects of the struggle on its participants, tracing the development of African-American political thought since the 1960s." -"Orlando Times",

About the Author

Peter N. Stearns is Provost and University Professor at George Mason University. Since 1967, he has served as editor-in-chief of The Journal of Social History. His numerous books include World History in Documents; American Behavioral History; and Anxious Parents.

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0 of 0 people found the following review helpful.
Five Stars
By DDT
Practice as the high school AP curriculum intended.

18 of 20 people found the following review helpful.
Excellent collection of primary sources
By D. Maddock
What can I say about a disgruntled young student who does not like history or his professor and takes that out on a really excellent book? Stearns has done a wonderful job in this volume of gathering some very good and interesting primary sources in world history. I particularly liked the documents about women's lives in various eras. The selections are thoughtful, the organization is effective, and it's not overwhelming as it's only a single volume. Very nice job, indeed, and worth considering as a supplementary reader for any world history course.

2 of 2 people found the following review helpful.
Great primary resource!
By Faye
This book is a great resource for teaching primary documents! Its a comparative reader with over 400 pages and even comes with questions for each document. What really sold me is the name, edited by Peter Stearns, author of World Civilizations. This book is most useful for teaching AP World History.

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Sabtu, 17 Mei 2014

[N101.Ebook] Get Free Ebook Why I Hate Abercrombie & Fitch: Essays On Race and Sexuality (Sexual Cultures), by Dwight McBride

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Why I Hate Abercrombie & Fitch: Essays On Race and Sexuality (Sexual Cultures), by Dwight McBride

Why hate Abercrombie? In a world rife with human cruelty and oppression, why waste your scorn on a popular clothing retailer? The rationale, Dwight A. McBride argues, lies in “the banality of evil,” or the quiet way discriminatory hiring practices and racist ad campaigns seep into and reflect malevolent undertones in American culture.

McBride maintains that issues of race and sexuality are often subtle and always messy, and his compelling new book does not offer simple answers. Instead, in a collection of essays about such diverse topics as biased marketing strategies, black gay media representations, the role of African American studies in higher education, gay personal ads, and pornography, he offers the evolving insights of one black gay male scholar.

As adept at analyzing affirmative action as dissecting Queer Eye for the Straight Guy, McBride employs a range of academic, journalistic, and autobiographical writing styles. Each chapter speaks a version of the truth about black gay male life, African American studies, and the black community. Original and astute, Why I Hate Abercrombie & Fitch is a powerful vision of a rapidly changing social landscape.

  • Sales Rank: #1234012 in eBooks
  • Published on: 2005-02-01
  • Released on: 2005-02-01
  • Format: Kindle eBook

From Publishers Weekly
"Where does the black gay man go where he can see himself reflected back to himself in all the complex ways in which he exists in the world?" asks the chair of the African American Studies department at Northwestern University. In this collection of 10 smart, provocative essays, McBride explores, from varying vantage points (interracial gay male porn; the essays of Cornel West; the racial implications of Ellen DeGeneres's coming-out show; the way the hair and clothing guidelines for Abercrombie & Fitch employees ensure an almost all-white staff), the tenuous position of a clear, distinct, gay black male presence and voice in cultural discourse and argues for an end to the relative silence. Some of McBride's analysis is perceptive but unsurprising (e.g., his short piece on the role of rage and frustration in the 1995 Los Angeles riots), and his focus on the "bourgeois, well-educated, fairly cosmopolitan gay man" largely shrugs off discussions of class. But much of this collection breaks new ground for contemporary cultural criticism. McBride's look at homophobia in traditional African-American studies is an empathetic but penetrating critique of the discipline, and his explication of the ghettoization of black men in gay male porn (which moves into a more complicated discussion of online sex sites) is truly original work with ramifications well outside of queer studies.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“A thrilling, imaginative, and brilliant reading of contemporary cultural politics from one of the freshest voices in the field today. Dwight McBride’s graceful prose, sharp wit, and sound judgments leap from every page. His essays sparkle with abundant intelligence—and a striking personal investment—as they lead the reader through a complex array of ideas, practices, and situations without losing sight of the ultimate intellectual and political liberation at which they aim. Bravo!”=”
-Michael Eric Dyson,author of The Michael Eric Dyson Reader



“A fair warning from an intelligent, well-informed writer.”
-Alter Magazine



“McBride has emerged as one of the most eloquent public voices in both queer studies and black studies. In this wide-ranging book—written with intelligence, passion, and humor—he brings the insights of each field to the blind spots of the other. We all have something to learn from him.”
-Michael Warner,Rutgers University

“McBride’s heady collection is an accessible think piece, starting with its agreeable title and its pointed essay of the same name.”
-Time Out New York



“Possibly the best title of the season.”
-Books to Watch out For

About the Author
Dwight A. McBride is Daniel Hale Williams Professor of African American Studies, English, & Performance Studies at Northwestern University where he also serves as Dean of The Graduate School and Associate Provost for Graduate Education. He is the author of several groundbreaking works in African American Studies, including Impossible Witnesses and Why I Hate Abercrombie and Fitch.

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27 of 33 people found the following review helpful.
the gay bruthaman breaks it down!
By Jeffery Mingo
This book consists of diverse musings from Dr. Dwight McBride, a gay black man and the chair of African-American studies at Northwestern. He covers myriad topics such as Toni Morrison, the "Ellen" coming-out episode, gay personals websites, and much more. He bar-hops a lot too.

McBride brings up several concerns consistently, and these are the areas where black intellectuals have consensus. He assesses and envisions both the present and future of African-American studies on college campuses. He is forthrightly in support of affirmative action. He is very concerned about who gets to speak and who is taken as truthful in our society. (He does not mention postcolonialist theory but I wondered if he borrowed some of these ideas from Bhabha and Spivak.) He throws around a phrase "compassion fatigue," a very right-on concept in this post-PC, Bush the Second era.

I absolutely love the cover art here. It takes "Paris is Burning" and gives it a butch twist. I have got to find out more about the photographer. In the same way that lay reviewers screamed to know more about the cover work on Siobhan Somerville's "Queering the Color Line," I think other readers and viewers will be equally curious here.

The title of this book is bold. As much as members of the Left condemn multinational corporations, there is a reason to fear them too. I guess McBride is not worried that Abercrombie won't seek revenge upon him. (He never mentions that hit pop song from 1999, by the way.) The title is both anti-capitalist and diva!-tized. It both imitates and stands against the class-privileged, spoiled youth that might did the clothing chain.

McBride refers to the black, gay demographic study "Say It Out Loud!" in several places. That study clearly stated that the grand majority of LGBT blacks don't like the word "queer," yet he freely and frequently uses it here. That must be a sign of spending most of one's time on a college campus.

In the book "A Latina in Hollywood," Dr. Valdivia has chapters that are specific to LatinAs and many that apply to women across racial categories. Similarly, McBride talks about many black, gay matters, but he also focuses on non-gay-specific black matters. When the subtitle states "race and sexuality," it really implies "race AND/OR sexuality." I think this is a great way for double-minority scholars not to be doubly ghetto-ized when it comes to their opinions and ideas. I support this flexibility and think that those interested in intersectionality might find it particularly useful.

McBride is great at bringing up race and sexual orientation matters simultaneously. He notes how a mainstream press article on "the lack of black men" really means the lack of STRAIGHT black men. He calls out heterosexism that many readers wouldn't have bothered to consider. In saying that it takes longer than one sound byte to justify affirmative action, he notes that it takes just as much extended time to challenge homophobic marriage arguments. Despite being an Ivy League graduate and a professor at a prestigious university, McBride tries to bring up socioeconomic issues as much as possible. I love the multi-hued vision here.

Still, there are times when he could have employed that same double vision and failed to do so. He assesses Dr. Cornel West, a heterosexual black male scholar and never mentions how valiantly pro-gay West has been for years. He analyzes Toni Morrison but never mentions that several black gay writers have deemed her work homophobic (Crichlow and Simmons, for example). He repeats the Anita Hill-Clarence Thomas controversy but never mentions that foes accused her of both being a lesbian and lusting after a male boss. When discussing the Ellen episode, he mentions Oprah Winfrey as the racial signifier, but never mentions Jenny Shimizu, who made the show for me, a Japanese-American lesbian model who shattered the show's problematic tendency to make all the lesbian characters white.

Even more, I had problems with this book structurally. In a beginning chapter "Straight Black Studies," he mentions heterosexism in black studies for a second and then proceeds to discuss James Baldwin at length. He could have put his musings in the last chapter, another Baldwin essay. With a title like that, you would have thought he'd add to ideas from Simmons' "Some Challenges Facing the Black Gay Intellectual" but he disappointingly fails to do so. His chapter on Anita Hill says NOTHING on the matter that Morrison's anthology "Racing Justice, Engendering Power" hadn't. It was really just a way for him as a black gay man to say, "Yes! I support the sisters."

His largest chapter is subtitled "Race in the Gay Marketplace of Desire." Much of what he says is on point and will open the eyes of many. However, he says that he is going to mention extremely explicit things about himself. He quotes Reid-Pharr and Gary Fisher to ease the reader in and then he says rather tame things about himself. His confessions are not half as erotic as things written by gay academics such as D'Emilio, Delaney, or J.M. Rodriguez. I think he could have found Kobena Mercer's and Richard Fung's work helpful here. When he does mention himself, he says he dates "the rainbow coalition," yet only provides anecdotes between him and white men. Like the classic essay "Playing with the Master's Tools," this essay becomes Eurocentric. It almost can't even imagine romance between two black men or two men of color.

Though I like this book and hated Reid-Pharr's "GBM: Essays," I do think the texts have much in common. I think the editors of this series want scholars to throw in everything and the kitchen sink. Lay readers will like the second part of this book while the first and last parts may confuse them. Bringing up Hugo, Sisyphus, Marx, and several others demonstrates that McBride has much cultural capital and is not limited to race or sexual orientation as topics.

20 of 22 people found the following review helpful.
Commendable but a Bit Light Weight
By Null Mann
First let me say that any academic text that gives voice to my black gay brothers and sisters is commendable, given the deaf ear usually turned to such voices. However, I can't give "Hate Abercrombie" more than three stars because it offers fairly straightforward observations that most thinking black gay folks have swapped over their own happy hour tables and coffee klatches.

Though the title essay and most of the others are interesting and provocative, McBride does little more than provoke. He provides neither unifying theory nor original response. The result is a work that is neither academically original nor politically impactful.

McBride apologizes for the personal-anecdotal slant of his writing, but unlike the writers that he quotes--Baldwin, hooks and Hemphill among others--he muffles his personal outrage and its transgressive power in hyper-academic babble. The resulting text is needlessly inaccessible to novice academics and mainstream African-Americans, but not quite "deep" enough for hardcore academia.

In my opinion, had McBride's book not dealt with such a specialized academic niche (black gay studies), it would never have made it into print in its current form.

Don't get me wrong, McBride is a talented observer and competent writer, but he should pick a genre. I'd be happy to see him hone his intellectualism so that he earns a place next to hooks and West; but it would truly thrill me to see him aim his pen toward the thinking black mainstream and become the fiery transformative essayist that I suspect that he is at heart.

10 of 12 people found the following review helpful.
Getting Serious About Intersectional Analyses
By JVS
Dwight McBride, in his book, Why I Hate Abercrombie & Fitch, pens a work that attempts to transform African American Studies while firmly positioning himself within it, arguing that it is crucial that black gay men and black lesbian be acknowledged and made visible parts of the black community.

Why I Hate Abercrombie & Fitch is organized into three sections: the first proposes different applications for serious analyses of race and gender; the second foregrounds politics, particularly of the emerging field of black queer/gay and lesbian studies in relationship to the heretofore emphasis within African American Studies of race as a lens of analysis instead of a truly intersectional approach which also looks centrally at sexuality (along with gender and class); lastly, the third section focuses more specifically on McBride's theoretical and academic lineage of thinking about race and sexuality.

Early in the book, McBride furthers his claims to the necessity of being able to hear the voices of black gay men and black lesbians by citing queer theory's latency in dealing with its own racism, as well as through a discussion of the politics of respectability, which for blacks foregrounds the conflicting desire for capital with the whiteness of capital.

Ultimately, McBride's purpose is to radically transform the ways in which we think about race in order to effect change in the ways in which we (re-)imagine "the black community"; he is firm in his desire to get others to recognize the diversity that the black community already contains in our everyday realities, and to abandon the false perception of a monolithic black community. He makes evident his deep investment in "the black community" and to African American Studies, while also making clear his politics of location as a black gay man within white-dominated academia, offering a poignant and persuasive personal perspective, as well as a critical analysis for such change in African American Studies.

While not all the essays in this book seem to me accessible to students in Introduction to African American Studies or Introduction to Lesbian, Gay, Bisexual, Transgender Studies courses, a good number of essays are, and would be a great addition on syllabi.

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Senin, 05 Mei 2014

[G566.Ebook] Download Ebook HALT, HASS, and HASA Explained: Accelerated Reliability Techniques, Revised Edition, by Harry W. McLean

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HALT, HASS, and HASA Explained: Accelerated Reliability Techniques, Revised Edition, by Harry W. McLean

Readers will find all that is required to implement a successful accelerated reliability program in this groundbreaking book. It has been prepared with both novices and experts in mind. It has been written so that either can find information that will aid them in their quest to produce high-reliability products without getting bogged down in equations. HALT, a process for the ruggedization of preproduction products, and HASS, the production screen for the products once they have been characterized in HALT, are the primary focal points in this book. For those wishing to delve into more advanced topics, three versions of a production audit, HASA, are also included. These may be of interest to the high-volume producer or to those who wish to audit their overall production processes rather than to screen all of the products. Author Harry McLean shares the knowledge he has acquired in helping employers and clients manufacture products which far exceeded stated reliability expectations as soon as they were released into production. Many who are using these techniques are included in the world s top 50 electronic and electromechanical companies and have seen their market share climb from the dust in the rear of the pack to be the industry leader in a short time. Others have used HALT, HASS, and HASA techniques to increase warranty coverage for their products three times the industry norm and still reduce their overall warranty expense as well as to dramatically increase their market share. Others have used them to assist in the winning of the coveted Baldrige award.

  • Sales Rank: #518289 in Books
  • Brand: Brand: ASQ Quality Press
  • Published on: 2009-05-12
  • Original language: English
  • Dimensions: 9.25" h x 6.25" w x .75" l, .95 pounds
  • Binding: Hardcover
  • 208 pages
Features
  • Used Book in Good Condition

About the Author
Harry W. McLean is currently employed as a Reliability Engineering Manager at AT&T Wireless Services in Redmond, Washington. He has completed, throughout his career, over 150 HALTs in Medical, Avionics, Telecom, Automotive, Storage Devices and Information Technology equipment throughout North and South America. Hewlett-Packard employed Harry for twenty-five years, and during his career he held various positions in production, research and development, and quality and reliability engineering. While at HP he helped the company move beyond the use of traditional environmental and qualification methods to HALT and HASS, and designed and implemented the HASA process that is included in this book. Following his time with HP McLean was employed with QualMark where he consulted with many companies in the successful application of HALT and HASS, was the project research and development manager, and also taught HALT and HASS seminars. McLean received his electrical engineering degree from Northeastern University in Boston, MA.

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5 of 5 people found the following review helpful.
Best book on the subject so far
By Leslie Dean Haire
In this book Harry goes into hands on detail and doesn't just reiterate the theory. His explanations are complete and his guidelines are short and easy to follow. I especially found interest in his use of sigma values to determine the levels of energy a product MUST be able to endure, this gives us an educated guess into when you should fix a weekness without question and when you should take into acount cost and technology factors.
Purchasing this book is easier then compiling a library of published papers on the subject. It is worth the purchase price if you are working in the industry.

4 of 5 people found the following review helpful.
An excellent book on the subject
By Classic Style Seeker
Being new to the subject and the first book I've read on HALT testing, I highly recommend this book to anyone wanting to know what HALT, HASS and HASA testing is all about, how they relate to one another and the advantages of having these tests done on a product. This book isn't going to hold your hand and help you set up a HALT testing program. The book will explain what types of equipment are involved and gives suggestions as to how to perform these types of tests and who should be involved. I've seen one other book on the subject and it's thicker and more theoretical with many formulas and such. It's a big turn off and very dry reading. This book is completely the opposite. Very practical knowledge explained in easy to understand language, as if a co-worker who's an expert on the subject is explaining the whole process to you.

0 of 0 people found the following review helpful.
HALT, HASS, and HASA is a Great Book
By Mike Silverman
HALT, HASS, and HASA is a great book. I've been using it as my HALT and HASS bible since the first edition. Harry explains the HASA methodology in an easy to use, step by step process. He also provides numerous case studies and examples to better explain the points. Best book on the subjects. This book is a must for anyone that will be practicing either HALT or HASS or HASA.

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Kamis, 01 Mei 2014

[F898.Ebook] Ebook Impact of Globalization on Hospitality, by Anderson Brians

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Impact of Globalization on Hospitality, by Anderson Brians

Seminar paper from the year 2011 in the subject Business economics - Miscellaneous, grade: B, University of Cambridge, language: English, abstract: The rapid development of international economic integration and globalization has led to significant changes in hospitality industry. Therefore, it is necessary to dwell on various aspects of globalization as the process influencing the current and future developments in hospitality industry. This research will be based on the assumption of a generally beneficial impact of globalization on the industry's development, and the analysis presented here will seek to substantiate this claim. For the purposes of this discussion, globalization shall be defined as the "ever-tightening network of connections which cut across national boundaries, integrating communities in new space-time combinations" (Hall 1992, p.299). While this definition may seem excessively broad, it is likely to better encapsulate the essence of globalization than the explicitly economy-oriented ones. This paper shall deal with the various expressions of globalization influences in modern hospitality industry. Given the extremely important role of the multinational corporations (MNCs) in contemporary tourism and hotel sectors, a case study of Hilton Hotels Corp. as the paragon of the globalized hotel chain will be integrated in this research. Further, a Business Performance Management (BPM) theoretical model shall be employed to evaluate the comparative performance of the prominent global hotel chains. Proceeding from the latter, a preliminary conclusion on the present state of the market may be formulated. Similarly, the problems of labour market and technological innovations shall be integrated into the study's research framework. Finally, the issue of business strategies shall be raised, with several examples thereof being subjected to comparative analysis.

  • Published on: 2013-09-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .5" w x 7.01" l, .12 pounds
  • Binding: Paperback
  • 20 pages

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[S220.Ebook] Download Ebook Bugs Are Insects (Let's-Read-and-Find-Out Science 1), by Anne Rockwell

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Bugs Are Insects (Let's-Read-and-Find-Out Science 1), by Anne Rockwell

Is a spider an insect? Is a ladybug a bug? Lean how to tell what is an insect and what isn't, and discover the fascinating world of the tiny creatures who live in your own backyard.

  • Sales Rank: #654397 in Books
  • Brand: Collins
  • Published on: 2001-05-08
  • Released on: 2001-05-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .8" w x 10.00" l, .32 pounds
  • Binding: Paperback
  • 40 pages

From School Library Journal
Gr 1-3-This well-written and informative book introduces budding entomologists to the world of insects and bugs. Rockwell offers basic factual information in an interesting, easy-to-read format. Common insects are introduced, and the main differences between insects and spiders are explained as well as what makes a bug a bug. The collage illustrations are beautifully rendered with layered colored papers of a variety of textures that add both depth and details to the creatures. The honeybee looks extremely lifelike with a fuzzy body and legs, and the illustration of a multihued birdwing butterfly accurately and attractively shows it sucking nectar from a flower. An index identifies the types of insects and other bugs that are found in the book, and some projects are suggested for those interested in learning more about insects. A strong title for both school and public libraries.

Lisa Gangemi Krapp, Middle Country Public Library, Centereach, NY

Copyright 2001 Cahners Business Information, Inc.

From Booklist
Ages 5-8. OK, so a bug is a bug is a bug. Well, not according to this entry in the Let's-Read-and-Find-Out-Science series. Children will learn what makes a bug a bug and a beetle a beetle, and why butterflies and water striders are considered insects but spiders, daddy longlegs, and ladybugs aren't. The spare, carefully written text makes the distinction between insects and bugs quite clear, and the paper-cut illustrations don't overwhelm with tiny details. Young naturalists will also get some well-illustrated instruction on how to examine their own backyard insects and determine what they have found. The "Find Out More about Insects" section at the back offers other ideas--among them, making an insect calendar and planting a garden to attract butterflies. A key to the creatures in the illustrations (none of which are labeled) is appended, but there's still going to be some guesswork for younger children when several different insects appear on a spread. Shelley Townsend Hudson
Copyright © American Library Association. All rights reserved

Review
"Rockwell, who has written many fine nonfiction titles for preschool and kindergartners, is right on target with this "Stage 1" science title... Dramatic cut paper collage illustrations by Jenkins invite careful looking and ably extend the text. Eye-appealing and useful for beginning science enthusiasts and their parents as well."--Kirkus Reviews

"The spare, carefully written text makes the distinction between insects and bugs quite clear, and the paper-cut illustrations don't overwhelm with tiny details."--Booklist

Rockwell, who has written many fine nonfiction titles for preschool and kindergartners, is right on target with this Stage 1 science title Dramatic cut paper collage illustrations by Jenkins invite careful looking and ably extend the text. Eye-appealing and useful for beginning science enthusiasts and their parents as well. --Kirkus Reviews"

The spare, carefully written text makes the distinction between insects and bugs quite clear, and the paper-cut illustrations don t overwhelm with tiny details. --Booklist"

Most helpful customer reviews

2 of 3 people found the following review helpful.
Great book but...
By geeper
After seeing this book for the first time at a museum I decided to buy it. My son also remembered it after a short viewing at the museum, so it apparently had a good impact on him too.

I love the simple yet detailed illustrations - colorful & textured cutouts of each insect with no background noise. And the text has lots of info.

Not five stars because reading it feels kind of cumbersome. With the type of info presented, it would've been more effective in a more freestyle format w/ bullet-type text instead of trying to mimic a storybook. Simple text to match the simple pictures would've been nice.

There's also an odd statement in the book that made me wonder if the editing was done overseas or something... It states- "Crickets have long back legs for jumping" and "Grasshoppers have long legs for making music". uhh...isn't this switched around? I suppose it could work either way (but has anyone actually heard it that way?)

Anyway, this book is still a pleasure to look at and well worth the purchase. It's still much better & more comprehensive then the several other bug books we saw at the museum. And very preschooler-friendly.

6 of 6 people found the following review helpful.
A must-have for elementary science teachers
By C. Castillo
I am a preschool science teacher and I have found this book to be incredibly helpful when we were learning about how living things are classified. When learning about invertebrates, this is the book to have! The language is age appropriate and the illustrations are excellent. My preschoolers love this book! They walk away with a lot of information that is easy to remember.

2 of 2 people found the following review helpful.
Perfect for the Bug Lover
By P. White
This book and a bug box and you're set for the summer. My son often asks for this book.

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